To make it short, I'm doing SEO for my company website currently. This is a real long term business, no "churn and burn" trash. And that's why safety is my biggest concern there.
I'm already doing an outreach for real blogs / news sites with traffic for guest posts / sponsored posts to build some white hat links.
But I don't know what else I should do. Diversity (Social signals, web 2.0s etc.)?
I thought a lot about PBNs… but you know… most of them are shit.