FACEBOOK ADS QUESTION

February 1, 2017 

Yesterday I played a little bit with facebook ads & my PPC ads didn't get any impressions at the beginning as facebook has not yet collected enough performance data.

So I though in order to speed up the process I pay for impressions instead of clicks. It worked pretty well and I quickly got a good relevance score.

When I wanted to change it back to to pay per click instead of impressions, the estimated daily reach decreased by almost 1/3 although my daily budget has not changed.

Pay Per…

FACEBOOK ADS QUESTION

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